“When so many people are betting on you, you have no choice but to believe in yourself,” says Pierrerasha (pea-EAR-uh-shay) Goodwin, a self-ascribed foodie, hip hop head, and aromachologist.
Growing up on the West Side of Chicago, Pierrerasha learned from an early age the importance of leading with kindness. At 12 years old, her family lost their home after her mother was laid off from work. The family doubled up with a friend for a while, later staying at shelters so they would be eligible for housing assistance.